What they needed

A new look to announce the arrival of Di Live 2.0 — modern, premium, and sophisticated. They needed an identity that was a sharp reflection of their five+ years committed to the field, their future vision of building a community, and a brand that resonated with their clients in a more meaningful way.

What we did

Brand definition, identity system, branded collateral, product branding, website, packaging

How we did it

Shifting the traditional "coaching" stereotypes meant creating a truly differentiated brand. Our focus was to celebrate community and Di Live's vision and experience. The brand delivered on a single-minded proposition — "Unleash your brilliance" — meaning that every aspect of the brand and every customer touchpoint needed to express this authentically. The result is bold, beautiful, and built to grow as the business does.